100% Pure

100% Pure Product Review #1

Ok y’all, it’s time for my first beauty product review post! I’m so excited!! One because I love make-up and beauty products. I’m a total product junkie. But mainly because I ADORE 100% Pure. This company has been my ‘go to’ for beauty products for a long time and they never disappoint.

 Why I Love Them

100% Pure has my heart! It is one of my all time favorite companies. Here are a few reasons why:

    1. Their products are all natural, non-toxic, mostly vegan, and cruelty free. According to their website they are 100% free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. And what I think is so neat…they are pigmented with FOOD!! Seriously! Fruits, veggies, chocolates, and more. They get their beautiful pigmentation from things you can eat. Instead of coal tar which we all know is terrible. (If you don’t know read 10 Worst Beauty Ingredients).
    2. They have 100% Free shipping all of the time and they care that you are satisfied. They offer 100% free returns too!
    3. I adore their point system. It blows Sephora out of the water! You receive 1 point for every dollar you spend. Once you reach 100 points you can start redeeming them for FULL SIZE products. No little sample size here! Plus each level gives you new perks. Retirement sales, extra samples, Free 2nd day shipping for a year. They really reward you for shopping clean!

Yerba Mate Mist SPF 30

100% Pure Beauty Haul

Now it’s time to review these products! I purchased them about 3 weeks ago which has given me plenty of time to give you an honest opinion. Here we go!


100% Pure Bright Eyes Mask

This was a re-purchase because I cannot live without these things! They sell them individually or in a 5 pack (I go 5 pack every time). They are tiny little eye shaped gels that stick directly underneath your eyes. For me I see a difference in swelling and dark circles. My eyes feel lifted, tightened, and fresh. I love to use them after long car trips/plane rides, altitude changes, or sleepless nights/stressful days. The 5 pack is only $29 and worth every penny!

100% Pure Maracuja Mascara

I have tried lots of different clean mascaras and this one is in my top three! I feel like it separates and lengthens my lashes nicely. For me, it is long wearing and I never have “rub off” issues like I do with some other brands. I do not think it’s waterproof, however, I haven’t really had a moment to test that. My favorites are the black tea (very black!) and chocolate brown – which really smells like chocolate! I have also played with a few of the colors and loved them as well.

100% Pure Fruit Pigmented Pomegranate Oil Anti Aging Lipstick

I picked this up in the color melon on a retirement sale. I have to say I loved the lipstick but did not love the color. It was a very barbie pink which surprised me a little bit. Now if I was 22 I would wear this all of the time. But 34…yea not happening! I did love the lipstick though. It was smooth and creamy and I was surprised at how long the color stayed on. I will definitely purchase this again just in a more natural color. On a separate note, I may be Barbie for Halloween!

100% Pure Fuit Pigmented Cream Stick Eyeliner

I grabbed these both on the retirement sale as well. I have the cream sticks in black and silver and use them daily. So this time I thought I would grab some colors too.  These are perfect when you want a light line quickly, a smudge line over eyeliner, or additional cream color on your lids. They start out soft but are very build-able and long wearing. Even though these specific ones are retired you can still get the cream sticks. They now come dual-ended. Two for the price of one!

100% Pure Fruit Pigmented Shadow Palettes (Purist Perk)

Ok, I told you they give good point prizes! I purchased the Sex Kitten Palette and used my points for the Pretty Naked Palette. And OMG…I have used these every day since they arrived. One of my saddest moments was giving up my eye shadow palettes when I did the toxic purge. If I would have known this was in my future I wouldn’t have cried so much. These come with 3 eye shadow colors, a blush color, and a highlighter color. The Pretty Naked Palette is my everyday favorite and I use Sex Kitten when we go out with friends. These are super quick and easy plus the colors look amazing together. They have lots of different palettes to choice from AND…the Pretty Naked II Palette just came out! UPS should drop it off tomorrow.

100% Pure Eucalyptus Shower Gel (Free Gift)

Like I said before, they are awesome at giving you free stuff. Every month they typically have a “spend this much and get a prize” offer. When I purchased I got a free shower gel. To be honest I haven’t opened it yet. I wanted to finish my Deep Steep bottle first but it looks and smells lovely!! And who else honestly gives you a full size prize, plus perk points, plus samples.

100% vegan, natural and cruelty free

On More Thing

All of my reviews will be my personal and honest opinions. I am not at the level for people to give me free stuff…not even close. So everything you see was purchased with my own money. But even if it wasn’t, I want you to know I’m on your side. Girl code and all! You will always get an honest review from me whether the products are purchased or free.

I have been selected as an affiliate for 100% Pure (which made me run around the house squealing for a few minutes). This means if you click on their links on my page and purchase, I will receive a small commission for telling you about them. I am sure you will love everything you purchase. They have mastered the clean beauty game bringing you products that make you wonder why you didn’t change years ago!


If you are looking for something specific and want recommendations be sure to comment below!

Disclaimer: This post contains affiliate links, which means I make a small commission if you make a purchase using links on my website. These commissions are used to help offset the cost of running a website and are greatly appreciated! For more information click here.

If you are looking for clean, non-toxic beauty products check out these from 100% Pure. I am reviewing my recent beauty haul and have great finds to share!

Comments 4

    1. Post
      YES! This is one of the few brands where I have loved everything that I have tried. They have a very nice powder foundation compact as well as their new 2nd Skin foundation that was just released. Both excellent!
  1. Wow they sure do have a great rewards program! I think I need to try the pretty naked palette, I purged all my eye shadow and just use my non toxic bronzer as an eye shadow :) Congrats on becoming an affiliate!
    1. Post
      Thank you so much! Definitely give their palettes a try. I absolutely love them and I was addicted to Urban Decay for years. These are so much better. Bold colors w/o harmful chemicals. Win, win! They are running a great 25% off sale right now as well!!

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